Elkin StudioElkin Studio

Webuildbrandsthatarefeltbeforetheyareread.

Elkin Studio is a brand identity practice. We design the visual systems, motion, and words that decide how a company is recognised, trusted, and remembered, for founders who understand that perception is not decoration, it is strategy.

Every project passes through one set of hands, from the opening strategy session to the final kerning. Nothing is handed off. Nothing leaves until it is exactly right.

Glen at the studio desk, headphones on, deep in the work
Glen Elkin, founder of Elkin Studio, photographed in Melbourne

The founder

I’m Glen, founder of Elkin Studio. My background sits across strategy, design, marketing and technology.

I’m naturally curious and fairly analytical, but I also care deeply about making things look and feel right. Elkin Studio is where those different parts of my brain finally get to work together.

Background

Bachelor of Commerce
Marketing
Bachelor of Science
Biochemistry
5+ years
Strategy and consulting
4+ years
Focused brand and digital design, with a further five years developing the craft alongside my consulting work

How it started

It probably started earlier than I realised.

I was always curious about how things worked, why they looked the way they did and how they could be made better. I moved between creative interests and more analytical ones without seeing much difference between them.

That same curiosity eventually led me through marketing, science, consulting, strategy and design. Elkin Studio grew from bringing those parts together, rather than choosing between them.

How I work

I work closely with clients rather than disappearing for a few weeks and returning with a finished answer. You know your business better than anyone, so I use workshops, working sessions and regular conversations to bring that knowledge into the process from the beginning.

My role is to ask the right questions, challenge things when needed and connect the dots across strategy, brand, design and growth. I explain the thinking as we go, make decisions with you rather than for you, and keep the process clear, practical and easy to follow.

Today

Today, Elkin Studio brings together the work I do best: strategy, brand, websites and growth. I work with established businesses that have outgrown the way they currently look, communicate or operate, and help them build a clearer, more connected presence.

That might mean rethinking the brand, creating a custom website, improving visibility, and fixing the systems behind enquiries and customer relationships. The aim is simple: help the business be seen, found, chosen and better connected.

Discipline

  • Brand strategy
  • Visual identity
  • Creative direction
  • Motion & interaction
  • Website design & build
  • Growth & positioning

Tools

  • Figma
  • After Effects
  • Blender
  • Next.js
  • Three.js
  • WebGL

Between projects

I’m curious, restless and usually deep into something. I tend to become briefly obsessed with a subject, learn far more about it than necessary, then carry parts of it into whatever comes next. That might be design, technology, health and human performance, a strange film, dog behaviour or some highly specific system nobody asked me to improve.

Always
Horror films and shows, and finding the next thing to improve
On rotation
Almost everything. Metal for momentum, Sade for slowing down
Reading
Creativity, design, psychology, health and how people think
Making
Art, visual experiments, side projects and new tools
Training
Cycling and strength, plus too much time optimising sleep, focus and recovery
Non-negotiable
Daisy, my reactive staffy mix. Her world has to feel safe
Coastal editorial study
Portrait study in evening light
Creative direction reference
Branding reference
  • Seen
  • Found
  • Chosen
  • Connected
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