Blog
Tips, strategies, and articles from the Elkin Studio team.
A rebrand is not a new logo
Most rebrands change the logo and little else, then wonder why nothing changed. A logo is the smallest part of an identity.
Design the journey, not the screen
A great screen inside a broken journey is still a bad experience. The design that matters most is the part the customer never sees.
The engine room
Most businesses have marketing activities. Few have a marketing operation. The difference is whether any of it connects.
SEO without the snake oil
What actually moves organic rankings, and the busywork that just looks like progress.
When brands move
Motion is the newest part of a brand and the most abused. Done well it guides. Done badly it just moves.
The interface makes the argument
Every layout is a claim about what matters. Design is deciding which claim to make.
Consistency is a system, not a vibe
Staying on-brand across two hundred posts a year isn't discipline. It's a system, and most brands don't have one.
Between the screen and the shelf
A design that looks perfect on screen can fall apart the moment it becomes a real, physical thing. Production is where brands get exposed.
Built to be rebuilt
The best sites are designed for their own future, including the redesign that comes after you.
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