Websites
A custom website built around the business behind it.
Elkin Studio designs and develops custom websites that clearly communicate your value, help the right customers find what they need and make the next step easier.
Strategy, copy, structure, design, development, SEO and integrations are considered together from the beginning.
- Audits·
- Copywriting·
- Custom design·
- Development·
- Redesigns·
- Ongoing support
When the website no longer supports the business
A website can look acceptable and still do very little for the business.
You may need a new website if
- the site no longer reflects the quality of your work;
- Work delivered since the site was built and never shown
- A design that dates the business by several years
- Stock imagery standing in for your own projects
- Pages you avoid sending to good prospects
- visitors are arriving but not making contact;
- Traffic in analytics that never becomes an enquiry
- A contact page buried at the end of the journey
- No clear next step on the pages people land on
- Forms that ask for more than a first contact needs
- your services are difficult to understand;
- One page trying to cover everything you do
- Service names only someone internal would recognise
- No indication of who each service is for
- Prospects asking questions the site should answer
- the copy sounds generic or outdated;
- Text written before the business changed
- Language borrowed from competitors
- Claims with no proof anywhere near them
- Placeholder copy that quietly became permanent
- the website is slow, unreliable or difficult to update;
- Pages that take seconds to appear on mobile
- A developer needed for a text change
- Plugins and patches holding the site together
- Downtime nobody notices until a customer calls
- it performs poorly in search;
- Appearing only for your own business name
- Service pages that were never optimised
- Competitors ranking for the terms that matter
- No idea which pages bring in enquiries
- your forms, bookings or customer systems are disconnected;
- Enquiries landing in an inbox and nowhere else
- Bookings re-entered into a calendar by hand
- A CRM the website has never spoken to
- No record of where a lead actually came from
- or your business has changed significantly since the website was built.
- Services on the site you no longer offer
- New offerings that appear nowhere
- A team, location or market that has moved on
- Positioning the site was never built to carry
Most website problems are not purely visual.
They usually involve a combination of unclear messaging, weak structure, poor customer journeys, limited search visibility and technical foundations that no longer suit the business.
More than a new design
We begin by understanding what the website needs to achieve, who it needs to serve and how it fits into the wider business.
Every Elkin Studio website is shaped around the business, its customers, content and goals. It is not a standard template with different colours applied.
Website Audits & Strategy
A clear review of what the current site does well and where it loses people, before anything is rebuilt.
- UX reviews·
- Structure·
- Content·
- Customer journeys·
- Performance
Website Copywriting
Standalone website messaging and copy, whether or not Elkin Studio designs the site.
- Website messaging·
- Page copy·
- Service pages·
- Calls to action
Custom Website Design
Original interface, page and responsive design, without relying on a pre-made template.
- Interface design·
- Page design·
- Responsive design·
- Motion
Website Development
Building an approved design into a working website.
- Responsive development·
- CMS development·
- Forms and integrations·
- Accessibility
Website Redesigns
Redesigning and rebuilding an existing site that no longer works visually, strategically or technically.
- Visual redesigns·
- Strategic restructures·
- Technical rebuilds
Website Maintenance & Support
Keeping the site current, healthy and improving after launch.
- Updates·
- Technical maintenance·
- Improvements·
- Troubleshooting·
- Ongoing support
What the work delivers
The result is a website that looks considered and works as part of the business.
You leave with:
- a clear website strategy and structure;
- complete page copy;
- a custom visual design;
- a fast, responsive website;
- strong search and conversion foundations;
- forms and platforms connected properly;
- a CMS your team can use;
- and documentation and training for managing the site.
How we work
Understand
We review the business, customers, existing website and commercial goals.
Define
We establish the website strategy, content structure, customer journeys and scope.
Create
We write, design, develop and test the complete website.
Enable
We configure analytics, document the system and train your team to manage it confidently.
Every website is built to work without ongoing dependence on us. Continued support can be arranged where it is useful, but it is never required to keep the website functioning.
Frequently asked questions
Yes. Every website is structured and designed around the business, its customers, content and goals.
Yes. Website copywriting is offered as a standalone service, whether or not we design the site.
Foundational technical and on-page SEO is considered throughout the website strategy, copy and build. Deeper SEO work can be included where needed.
Yes. A website can be built around an existing identity, provided the brand is suitable for where the business is heading.
Yes. Website maintenance and support is available as an ongoing service, though every site is documented and handed over so it is never required.
Contact
Ready to chat?
Tell us a little about your business, what is not working and what you need the website to achieve.
We will review the details and come back with a clear recommendation on the right structure, scope and place to begin.
Prefer to talk it through? Book a free call.