AK Makeup Artistry

A Melbourne makeup artist, given an identity, a website, and the systems that keep the bookings running behind them.

The identity rests on one monogram, an A, M and R locked into a single high-contrast serif form that holds as a stamp on a website, a print piece or a compact. Everything else stays out of its way: warm rose and deep red, wide letter-spacing, and photography allowed to fill the frame.

The engagement did not stop at the brand. Alongside the identity and the site came the pieces that keep it running day to day, a brand book, client and booking records, templates and written guides, so the system stays usable without a designer in the room.