Guide · Strategy
Brand Strategy Playbook
Twelve chapters, twelve exercises. The standard order of operations the good consultancies run, compressed and written so a small team can run it without them. Each chapter gives you the framework, the shortest honest explanation of it, and one exercise.
What’s inside
- Understand: diagnosis, who it is for, the category you are in
- Decide: positioning, purpose and the organising idea
- Express: personality, voice, messaging and brand architecture
- Run: activation, governance, measurement and the first ninety days
18 pages · PDF · free
