Kinetype

Kinetype is a kinetic-typography sandbox. Type any phrase and drive it through a library of motion behaviours, wave, scramble, gravity, stagger, each tuned to feel authored rather than random. It's how we audition motion for a wordmark before a single frame is rendered.

A wordmark in motion is a different object than a wordmark at rest. The same three letters can read as confident, nervous, or playful depending entirely on how they arrive. Kinetype lets us test that in the browser, live, instead of guessing in a static comp and discovering the truth in After Effects a week later.

Each behaviour is a small physics or easing model applied per-glyph with staggered offsets, a decay curve for gravity, a sine field for wave, a settle-into-place resolve for scramble. The point isn't spectacle; it's finding the one motion that makes a name feel inevitable.

Clients see it and immediately understand tone. That shared vocabulary, 'more like the settle, less like the bounce', is worth more than any mood board.